For years now, blue chip NFTs have been collaborating with known brands and companies, it allows them to offer a unique on-chain
29 Aug 2023, 11:00
For years now, blue chip NFTs have been collaborating with known brands and companies, it allows them to offer a unique on-chain asset that communities and brands can identify with.
For example:
@doodles x @Crocs
@BoredApeYC X @gucci
@Azuki X @ambushdesign
@Nike x @RTFKT 's Clone X
This empowers these digital collectibles with real-world value. From phygital items to access in exclusive events. No wonder that NFT-driven strategies are getting the attention of IRL Events like @tomorrowland , one of the biggest music festival, successfully entering Web3 and generating $2.2M from its NFT sales.
The bottom line is clear: it's not just about who's benefiting more from these collaborations. This isn't a one-sided endeavor, NFTs gain real-world relevance and IRL brands tap into the boundless opportunities in this technology.
Indeed a win-win situation!